When lawyers “cross-serve” clients they deepen relationships and increase fees

In a recent post on Adam Smith Esq, Janet Stanton explains the importance of strategic client management to law firms, particularly in current perilous economic times. Strategic client management, Stanton explains, is “the intentional servicing of your clients to nurture longer-term, more profitable relationships.” Clients are looking for business solutions from their lawyers Strategic client … Continue reading When lawyers “cross-serve” clients they deepen relationships and increase fees